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To celebrate the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. The Pokémon Company alongside the Natural History Museum are opening a temporary store featuring exclusive items. Fans will find products like plush toys, art prints, and writing supplies all inspired by the institution's aesthetic. The big draw, however, is a limited-edition Pikachu card, offered as a free bonus at the pop-up. The store is scheduled from on-site at the museum and its web counterpart between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume filled with stunning artwork depicting creatures in their wild environments. The concept is what a Pokémon Professor could produce after trainers submit their data, alternatively what Charles Darwin could have sketched if the Galapagos teemed with flying-types instead of finches. Part of the charm stems from the book's serious treatment, presenting Pokémon as worthy of scientific study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

What Makes This Promo Card Different

The company regularly for The Pokémon Company to release promos celebrating big events or crossover partnerships. Many of these promotional cards often feature the famous mouse Pokémon that acts as the series face. The factor setting this new promotion apart however, is the distinctly bigger dimensions. While exact measurements have not been immediately shared, availability will certainly be strictly limited, with customers limited to just one card with each transaction.

Limiting Reseller Interest

According to a company announcement, some of the merchandise will also be sold beyond the museum walls. But, broader availability is slated for select retailers in the United Kingdom. Critically, collectors cannot acquire the card through the online Pokémon Center. Although reseller interest is a given, the setup suggests they will have trouble stockpiling large numbers this time around. If you're feeling left out, consider an alternative like fossil-themed display coming to the Windy City in the coming months.

"All profits from purchases from the museum store and its web shop, including these items, support the Natural History Museum’s non-profit work. That encompasses the research of hundreds of researchers who are scientific inquiry to discover solutions to the global ecological crisis," it says.